Case study
IHG Interactive Display
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Interactive Touchscreen Vender Experience
UX Design | UI Design | Front-End Development
Introduction:
This case study explores IHG’s collaboration with our UX design team to develop an interactive conference display that revolutionized their presence at industry events. By incorporating UX best practices, Monster Labz design team successfully brought the application to life, resulting in an enthusiastic response from IHG and the conference attendees. We examine the key challenges faced, the UX design solutions implemented, and the positive outcomes achieved by IHG through this innovative display.
Challenge:
IHG recognized the need to stand out amidst fierce competition at conferences. They sought to create an interactive display that would captivate attendees, convey information effectively, and foster meaningful interactions. The challenge was to design an intuitive and visually appealing application that seamlessly integrated IHG’s brand and offerings.
Solution: UX Design Driven Innovation
IHG partnered with Monster Labz UX design team renowned for their expertise in creating engaging experiences. The team began by conducting user research, gathering insights into attendee expectations and pain points. This research formed the foundation for an iterative design process focused on user-centricity.
Colors
Processess
User-Centric Approach: The design team conducted surveys and interviews to understand the needs and preferences of conference attendees. They gained insights into the types of information attendees sought, their interaction preferences, and their expectations from an interactive display.
Information Architecture and Navigation: The UX designers developed a clear and logical information architecture, ensuring attendees could easily navigate the application. They implemented intuitive menus, search functionality, and clickable hotspots, making it effortless for attendees to access desired information and explore different sections of the display.
Visual Design and Brand Integration: The design team incorporated IHG’s brand elements, colors, and imagery into the display, ensuring a consistent and immersive experience. They focused on visually appealing design elements, leveraging captivating visuals, typography, and animations to create an engaging environment that reflected IHG’s brand identity.
Interactive Features: To enhance attendee engagement, the design team integrated interactive features such as quizzes, surveys, and virtual tours into the display. These elements encouraged participation, facilitated data collection for IHG, and provided attendees with a personalized experience.
Wireframes
High-fidelity Mockups
Success and Attendee Response:
Increased Engagement: The interactive nature of the display resulted in higher attendee engagement compared to traditional static displays. Attendees spent more time exploring the application, interacting with the features, and gaining valuable insights into IHG’s brand and offerings.
Positive Feedback: Conference attendees praised the intuitive and user-friendly design of the application. The seamless navigation, visually appealing interface, and interactive elements received rave reviews. Attendees appreciated the ease with which they could access relevant information and engage with IHG’s content.
Brand Reinforcement: The application effectively conveyed IHG’s key messages, values, and offerings. By delivering an immersive and memorable experience, IHG solidified its reputation as an innovative and customer-centric brand in the hospitality industry.
Conclusion:
IHG’s collaboration with Monster labz UX design team to create an interactive conference display exemplifies the transformative power of UX design. By prioritizing user-centricity, intuitive navigation, visual appeal, and interactive features, IHG successfully enhanced attendee engagement, information delivery, and brand perception. The positive response from both IHG and conference attendees underscores the importance of UX design in creating memorable and impactful conference experiences.