The Lab Journal

Notes on websites, apps and AI.

New posts twice a week

Written by the people doing the building, for small businesses around Atlanta. What we see going wrong, what we would fix first, and what it actually takes.

AI

What AI actually does for a small business right now

Not the hype version. Four things we have genuinely shipped for small businesses, what each costs, and the ones that are not worth your money yet.

Monster Labz ·

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Getting started

Squarespace, Wix, WordPress or custom: how to pick without regretting it

Four options, what each actually costs over three years, and the three things that decide whether your site works regardless of which one you pick.

Monster Labz ·

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Getting started

Do you actually need a website if you have a Facebook page?

A straight answer from a studio that builds them. Here are the five situations where a Facebook page quietly costs you money, and how to tell if you are in one.

Monster Labz ·

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Local search

How to show up in the Google Maps three-pack

The three map results above everything else get most of the calls. Here is what actually decides who sits there, in the order that matters.

Monster Labz ·

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Search

How to rebuild your website without losing your Google rankings

Most traffic drops after a redesign are self-inflicted and preventable. Here is the checklist we run on every rebuild, including the one we did on our own site.

Monster Labz ·

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Process

How long should a small business website take?

A focused small business site is about a week of actual building. What stretches projects to three months is almost never the building. Here is where the time really goes.

Monster Labz ·

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