The Lab Journal
Blog
Field notes on building fast websites, slick apps, and putting AI to work, straight from the monsters in the lab.
Search
How to rebuild your website without losing your Google rankings
Most traffic drops after a redesign are self-inflicted and preventable. Here is the checklist we run on every rebuild, including the one we did on our own site.
Process
How long should a small business website take?
A focused small business site is about a week of actual building. What stretches projects to three months is almost never the building. Here is where the time really goes.