Case study
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Monster Labz
2700 Braselton Hwy.
Ste. #10-297
Dacula, GA 30019
762.499.0216
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Mobile & Web Application
UX Design | UI Design
Project: Digital Menu Display
Introduction:
Monster Labz partnered with the Coca-Cola bottling company to revolutionize its digital menu display for various retail outlets and restaurants. Our task was to develop an engaging and user-friendly digital display showcasing a digital menu for clients that purchase Coca-Cola products. This case study highlights how Monster Labz leveraged UX design principles to bring the application to life and how Coca-Cola prioritized UX design to ensure the project’s success.
Design Approach:
User Research:
The UX design team conducted extensive research to understand the preferences and expectations of conference attendees. Surveys, interviews, and on-site observations helped identify key pain points and opportunities for improvement in the existing menu display system.
Wireframing and Prototyping:
The team created wireframes and interactive prototypes based on the research insights that showcased potential user flows and interactions. Iterative testing and feedback sessions ensured that the design met the needs of both Coca-Cola and the conference attendees.
Visual Design:
The team collaborated with Coca-Cola’s branding guidelines to create visually appealing and cohesive designs. The digital menu display featured vibrant imagery, straightforward typography, and a user-friendly layout to enhance the visual experience.
Integration with Content Management System (CMS):
To ensure ease of content management, the team integrated the digital menu display application with Coca-Cola’s existing CMS. This allowed the company to easily update product information, promotions, and special offers in real time.
Colors
High-fidelity Mockups
Key Takeaways:
UX Design as a Competitive Advantage:
Coca-Cola created a distinct competitive advantage by prioritizing user experience and incorporating UX design principles. The application’s intuitive interface and visually appealing design resonated with attendees, fostering a positive perception of the brand.
Real-time Content Management:
Integrating the digital menu display with the existing CMS enabled Coca-Cola to update content and tailor offerings based on client feedback. Due to its adaptability, the program remains useful for many kinds of clients and organizations.
Importance of User Research:
The comprehensive user research conducted by the Monster Labz UX design team helped uncover valuable insights, enabling the creation of a design that met the expectations of Coca-Cola. Understanding user needs and preferences laid the foundation for a successful implementation.
Conclusion:
The collaboration between Coca-Cola and the UX design team resulted in a highly successful digital menu display application. By incorporating user-centered design principles, Coca-Cola enhanced the user experience, received positive feedback from attendees at the conference, and reinforced its position as an innovative and customer